Petri Isomäki has been appointed CEO of Primehotels Oy as of 1st of August

Petri Isomäki has been appointed CEO of Primehotels Oy as of 1st of August 2022. He moves to this position from the position of Chief Operating Officer.

The company’s current CEO Tomi Peitsalo will become a full-time board member of the company and his area of responsibility includes the company’s growth strategy, the development of international cooperation network and new development projects.


Strong experience and insight into the future of hotel business

Petri Isomäki who was chosen for the position has a solid experience in the hotel business and a strong vision of Primehotels’ future as a significant hotel player.

Before Primehotels Petri worked in SOK’s sales management, at Sokotel as CEO of SOK’s Russian hotel business and in several hotel managers and senior positions with international brands.


Primehotels continues to invest in growth and strengthens its position in the market

Primehotels Oy’s business will continue its strong development in the coming years. This year the hotel network has grown with two new concept hotels and next Grand Hansa will open its doors at Helsinki’s top location during summer 2023.


The background of the organizational development is the rise of Primehotels to one of the most significant players in the field and the effort to meet the goals set by the strong growth strategy. Investing in the international cooperation network and new projects will also play a notable role in the coming years.



Petri Isomäki, CEO
+358 50 367 2671


Tomi Peitsalo, Board Member, Partner
Growth Strategy and New Project Development
+358 50 609 31