Primehotels is strengthening its operations and adapting its strategy to on-going post-corona market situation. The strategy renewal and new direction pursued is a natural moment for a change in the company’s management as well.

Addition to that, Tomi Peitsalo is leaving his duties as the company’s CEO and board member, after more than six years. The CEO’s duties will be handled by the company’s founder, Eero Nuutinen starting from 1st November 2023.